Just in case you ever get these two environments mixed up, this should make things a little bit clearer.
IN PRISON - you spend the majority of your time in a 10X10 cell. AT WORK - you spend the majority of your time in an 8X8 cubicle.
IN PRISON - you get three meals a day. AT WORK - you get a break for one meal and you have to pay
for it.
IN PRISON - you get time off for good behavior. AT WORK - you get more work for good behavior.
IN PRISON - the guard locks and unlocks all the doors for you. AT WORK - you must often carry a security card and open all the doors for yourself.
IN PRISON - you can watch TV and play games. AT WORK - you could get fired for watching TV and playing
games.
IN PRISON - you get your own toilet. AT WORK - you have to share the toilet with some people who
urinate on the seat.
IN PRISON - they allow your family and friends to visit. AT WORK - you aren't even supposed to speak to your family.
IN PRISON - all expenses are paid by the taxpayers with no work required. AT WORK - you get to pay all your expenses to go to work, and they deduct taxes from your salary to pay for prisoners.
IN PRISON - you spend most of your life inside bars wanting to get out. AT WORK - you spend most of your time wanting to get out and go inside bars.
IN PRISON - you must deal with sadistic fellow prisoners. AT WORK - they are called your co-workers.
I was impressed with a particular paragraph I read in Sally Richards, ".com Success". She writes about branding and the following statement impressed me:
"Branding is not a marketing, advertising or PR issue. It is the fine art of weaving all of the important elements of your company together to present your dot-com as a believable, reliable experience. It's your responsibility to make sure that your company has a brand that will pull it through the tough times ahead, because when the market is tearing down your valuation, you'd better make sure the analysts, the press, and your users are on your side, or you will be dot-com dead."
Now the analysts and the press are not an issue for us because they don't know that we exist, but our users are a different story. We want to be sure that our users trust us, and that includes both our vendors and our shoppers. So we are embarking on a plan to bring credibility and positive feelings toward the QFLEA brand. We're writing a branding plan and hoping to execute in it a way that brings favorable results for our little flea market. Time will tell.